We've spent over 10 years brand-side, in both the technical field of digital and eCommerce, and the creative field of marketing and storytelling.
What we love most and do best: growing bold DTC (direct to consumer) brands in Australia and overseas through effective brand building initiatives.
Our holistic approach combines clever global marketing strategies and emotive storytelling, with best in class website, product and tech stack experiences.
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FEEL CONNECTED
To a brand's identity, its personality, its why.
Connected to the storytelling, the marketing, the value.
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FEEL INSPIRED
To explore a website, purchase a product, talk about a product.
Inspired to try the next product.
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FEEL COMPELLED
To come back for more, to be loyal, to smile when we think of a brand.
Compelled to stay on-site for longer. To subscribe to the newsletter. To follow on socials.
Hi! Ali here. Here's more about what I do & why I do it.
I create compelling marketing strategy that grows brands by balancing two things: the emotive storytelling that's necessary to create brand love, and effective trade tactics, necessary for sustainable growth and long term profitability.
Why love? Because brands that create emotional connections with their customers last longer in market, are more profitable, rely less on paid advertising, have happier employees, and just generally have more FUN.
How do you create brand love? By optimising the entire experience of your product in market and focusing on your brand. How it comes to life in your products, your marketing strategies, your storytelling and your channels.
I offer strategic consulting across 4 key experiences:
Your product, for example optimising your product page or analysing your data to understand your entry products for each customer persona.
Your marketing, including go-to-market campaigns, all channel strategies and launching into new markets.
Your storytelling, brand personality and tone of voice.
Your website, including major transformations like website builds, re-platforms and launching loyalty programs.
Over 10 years dedicated to launching and scaling fun, bold fashion and skincare brands and products to Australian and overseas markets, with a focus on the US.
Career highlights:
Launching frank body into Target USA, Sephora Canada and Boots UK.
Expanding frank body's presence in the US and online.
Re-creating and re-launching frank body's loyalty program Hotel Pink.
Being part of the team that created the I.AM.GIA brand and launched it to market.
Re-building and re-branding Tiger Mist to enable it to scale in the US.
I'm a holistic marketer in the way I think and approach projects, and that's come from my career path. I started in eCommerce and moved into marketing, before running both departments globally for a skincare brand.
I've been responsible for two key departments when working brand-side, not just one: eCommerce/digital, and marketing, which means I have been responsible for the entire customer journey globally, and often meant competing metrics and KPIs to manage.
This has forced me to become an expert in balancing (key word) both the highly technical and ever-changing field of eCommerce, and the creative and tactical field of marketing and storytelling.
Great question. I'm not a:
Content creators
Social media marketer
Graphic or digital designers=
Full stack developer
eCommerce coordinators or day to day administrator
But when I need these experts for projects and retainers, I'll call on who I believe are the best in the biz.
Wait times for ongoing consulting partnerships are currently 3 months, BUT I often find that what you actually need might be a particular type of project that I can do for you in a shorter period of time, before starting an ongoing retainer.
Most short term projects (like marketing and product launch strategies) can be turned around within 4 weeks so just reach out and have a chat. I'd love to find a way to work with you.