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FEEL CONNECTED
To a brand's identity, its personality, its why.
Connected to the storytelling, the marketing, the value.
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FEEL INSPIRED
To explore a website, purchase a product, talk about a product.
Inspired to try the next product.
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FEEL COMPELLED
To come back for more, to be loyal, to smile when we think of a brand.
Compelled to stay on-site for longer. To subscribe to the newsletter. To follow on socials.
Insights & strategies this way.
Book A Strategy Call
At OJLN, we specialise in two (BIG) things:
LAUNCHES and BUILDING BRANDS. Whether you're launching a new brand, a new product, a new category or into a new market, we can help you do it. If you need a marketing strategy to grow your brand over time, we can help with that too. In fact, we'd LOVE to.
But there's one catch: we go bold. We make it fresh. We do it smart. We do it right.
Find more detail about our offerings on our What We Do page.
We offer:
- Strategic consulting on retainer basis.
- Major projects for big picture marketing and eCommerce strategy you might not have the time or talent to undertake internally.
- 1:1 calls for coaching, advice, or expert opinions about a subject of your choice.
Over 10 years dedicated to launching and scaling fun, bold brands and products to Australian and US markets.
Career highlights:
Working with inclusive fashion community Proud Poppy for 12 months on a range of marketing strategies; from out of home billboards at airports to taking to the streets of Surfer's Paradise to promote a new category launch into swimwear, to planning major new market launches.
Leading the design and brand uplift for BlackMilk's website and tech stack overhaul in 2024.
Launching frank body into Target USA, Sephora Canada and Boots UK and creating then executing each marketing strategy to ensure their success.
Expanding frank body's presence in the US, UK, Europe and online.
Re-creating and re-launching frank body's loyalty program Hotel Pink, which remains unchanged to this day.
Being part of the team that created the I.AM.GIA brand and launched it to market.
Re-building and re-branding Tiger Mist to enable it to scale in the US.
Hi, Ali here. Thought I'd answer this one as me.
I'm a holistic marketer in the way I think and approach projects, and that's come from my career path. I started in eCommerce and moved into marketing, before running both departments globally for a skincare brand.
Being responsible for two key departments (eCommerce/digital, and marketing) being responsible for the entire customer journey globally, which almost ALWAYS means competing metrics, KPIs and budgets.
This very quickly forced me to become an expert in balancing (key word) both the highly technical and ever-changing field of eCommerce, with the creative and tactical field of marketing and storytelling. The end result? End to end marketing campaigns and growth strategies that maximised every channel involved, amplified results and squeezed that juice out of every dollar.
Great question. We're not:
Content creators
Social media marketers
Graphic or digital designers
Full stack developers
eCommerce coordinators or day to day administrators
But when we need these experts for projects and retainers, we call on our insanely talented network to get the job done to the standard we expect.
How quickly can you hit the Reach Out button?