Essentially, hire us as a Fractional Senior Marketer to re-establish your foundations and strategy.

Key elements:

• Full tech stack & marketing audit with documented channel optimisations for your team to implement
• New BAU marketing strategy created (one quarter)
• New BAU storytelling & content strategy created (one quarter)
• Revised marketing budget and focuses (if required)
• Revised content calendar (one quarter)
• Consulting calls to help you and your team execute on the plan (1 per week)
• Email support to oversee rollout of activity and answer questions (as required)

Investment: from $3,000AUD + GST weekly

Essentially, hire us as a Fractional CMO & CDO (Chief Marketing & Chief Digital Officer) to re-establish your foundations, set you up to perform, assist with execution and upskill your team.

Includes our Fresh Foundations Package plus:

• New eCommerce & digital strategy (one quarter)
• Go-to-market launch plan for 1 major product launch or campaign
• Organisational structure review: team structure, roles, JDs, KPIs, upskilling
• Structured process established: all the documents and structures we use will be handed over to you and your team to use ongoing

Investment: from $4,500AUD + GST weekly.

1:1 strategy calls for all your burning questions. Ideal for brand owners, marketers, digital specialists and creatives.

• Perfect for those with a challenge they want to nut out over an hour or two, or a peer in the industry with a marketing topic they want to upskill themselves on.
• We have lots of creatives (designers and copywriters) who want to improve their brand and marketing literacy for their own clients. These calls are perfect for that.
• Book a 1:1 strategy call or book multiple for workshops & coaching sessions

$400 + GST per hour.

A full force, high impact brand launch from first drop to full pour.

What's inside?

Strategic Foundations: laying the groundwork for a brand that stands out, scales, and knows where it's going.

• Brand positioning & unique selling propositions (USPs)
• Target audience insights & competitor analysis
• Market research & trends
• Brand mission, vision, core values, and success metrics

Tone of Voice: crafting a brand voice that’s sharp, consistent, and unmistakably yours.

• Messaging style, brand story & personality
• Key messaging and content pillars: themes created to support brand goals and used to measure content performance
• Brand story & personality, with key brand and product taglines
• Signature phrases & copy guidelines in your custom Language Library with real-world usage application across channels

Visual Identity: the look and feel of your brand, designed to leave a lasting impression on the right audience.

• Brand identity designed strategically in response to goals & KPIs, as well as core consumer, distribution plans and range strategy
• Logo, color palette & typography
• Packaging & mood boards
• Creative direction for photoshoots
• Social media assets, email templates & web banners

Shopify Web Build: a digital presence built for conversions.

• Website design, development & set up built by UX experts alongside our strategists and designers
• SEO & foundational keyword strategy aligned to your storytelling and brand voice strategy
• Full copywriting & design execution

Launch (GTM) Strategy: a go-to-market plan designed for impact.

• Multi-channel launch strategy
• Campaign framework to drive awareness & conversions
• Rollout plan across organic and paid social, created by our strategists and preferred performance partner
• Rollout plan across all channels, digital & retail

Post-Launch Reporting & Support: analysis of performance across all channels, measuring against launch KPIs and metrics of success.

• Post-launch analysis & performance review across all channels
• Strategic recommendations for growth

Who’s it for?

• New brands with a healthy budget looking for a high impact brand launch created by brand-side marketers who've done it before and understand the importance of a holistic approach to all things brand and product.
• Businesses rebranding or expanding into new markets, like the US or Aus.
• Founders who want expert-led strategy, execution & launch support to set a new standard internally for future launches and campaigns.

Your brand's story, pressed to perfection.

What's inside?

• Strategic Foundations: brand positioning and unique selling propositions (USPs), target audience, competitor analysis, market insights, brand mission, vision, core values, brand goals & metrics of success.
• Tone of Voice: audit of existing TOV, defined brand personality, language, messaging style, brand tagline, product taglines, key phrases.
• Content Pillars: key themes and phrases to support brand goals and set a foundation for content performance.
• Language Library: a cheat sheet of words, phrases, and taglines with examples of real-world usage applications across channels so your messaging stays consistent everywhere.
• Upcoming NPD support: if you're launching a new product soon, we'll provide strategic guidance for you to consider how best to sell your product, what USPs to highlight and storytelling strategies to execute when you launch.

Who’s it for?

• Brands that want to stand out with a sharp, unmistakable voice.
• Founders struggling to find the right words to define their business and products.
• Brands looking to refresh, refine, or rewrite their messaging in general or for a particular launch or campaign.

What you’ll walk away with:

• A holistic review of your brand and the impact of your current brand voice on your marketing and sales performance.
• A fully fleshed-out brand voice designed to make your brand memorable.
• Marketing and storytelling strategies you can execute yourself for many months to come.
• Messaging that makes selling easier, clearer and more natural.
• The confidence to show up consistently across all channels.

From $10,000AUD + GST