Reviews & testimonials.

"Ali as a marketer has the ability to move the needle in a manner I have a great respect for. Her ability to understand the consumer psyche in her chosen sectors not only unlocked opportunities for us at frank body but delivered results. Ali was not afraid to take chances but in doing so ensured appropriate levels of risk/reward were in place.

Importantly even with such a breadth of knowledge in her chosen field Ali was always open to feedback and collaboration with various stakeholders. I would highly recommend taking the opportunity to work alongside her."

Steve Rowley, frank body founder & CEO.

"Ali is an exceptionally skilled digital marketing strategist, who has fantastic experience especially in CRM, social media, websites and ecommerce. We have partnered with Ali to help Oroton achieve great results. Her easy to work with approach ensures that collaborating with her is both seamless and enjoyable. I wholeheartedly endorse Ali."

Peter Lines, Oroton Head of Digital.

"Working with Ali for several years at frank body was a true pleasure. Ali provided a fantastic blend of eComm and technology knowledge to our team along with marketing and creative insight and phenomenal leadership that brought out the best in those around her; a great feat given the circumstances the pandemic threw at us at the time. Ali spearheaded several major innovation projects for frank body whilst maintaining a great business as usual standard for all of the operational elements that keep an eCommerce business churning each and every day. It's testament to her time with us that we maintain a great professional and personal relationship even after her departure from the business."

Jess Hatzis, frank body founder & CMO.


"Ali is one of the most creative and strategic marketers I've ever had the pleasure of working with. Her capacity to rally a team, move ideas into action and remain the most organised person in the room is quite remarkable. She's a trusted advisor, a commercially-minded creative and someone who really understands the digital and social world we live in. I would embrace the opportunity to work with Ali again, and recommend her with total enthusiasm for anyone wanting to scale their brand and transform the digital user experience."

Bianca Georgiou, MECCA Creative Director.


“Working with someone like Ali is a crash course in marketing hustle. She is one of the most strategic, thoughtful leaders I have ever worked with. Ali is innately talented in building a team from the ground up, she fosters relationships that result in trust and results. She is clever in her thinking and always goes the extra mile to uncover opportunity. We worked together for over 2 years and she has forever impacted how I approach marketing projects. Her growth mindset and emotional intelligence are truly one of a kind. Ali is a spicy chilli pepper who isn’t afraid to roll up her sleeves and ask the tough questions."

Candace MacPherson, frank body Global Marketing Manager.


“Ali in one word: powerhouse. Give her a brief, and she’ll dig into every aspect of it to make sure no stone is left unturned. It’s why she’s so good at getting results, and why working with her was magic. I trusted her to provide insightful and thorough direction, and she trusted me to flex my creative muscles.

Because it’s not only with projects where she shows up as her dedicated self, but with people too. She knows how to guide and work with creative teams and individuals so they can deliver their best work. Two years and countless campaigns later, I’d say we delivered some of the best.”

Carly Brand, copywriter and campaign strategist.


“Ali and I shared a few of our formative career years together in the thick of high growth e-commerce.

I loved working with Ali because she’s so deeply connected to the outcome. Pairing that with the ability to think (and act) on big ideas she made even the most ambitious hurdles feel optimistic and most importantly - fun.

If you get the chance to work with her you’d see that she’s equally parts focused on delivering on the ‘why’, the ‘how’ and of course - the results.”

Hayley Worley, The Sheet Society founder & CEO.


"Ali is the consummate eCommerce growth professional at the height of her powers. The calibre of brands she has worked with and grown are clear testament to this. We'd work with Ali again in a heartbeat."

Paul Fisher, 30Acres founder & Director.


"Ali is damn good at her job––and everyone knows it. I had the pleasure of being managed by her early on in my career, and soaked up her advice like a sponge.

She taught me so much about marketing, and on a personal level, coached me to become more confident in my abilities. Spoiler: it worked. She gets s**t done the right way. The Ali way."

Nicole La Ruffa, copywriter.

Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.
Got a question? Keen to find out how we can work together? Click here to get in touch. We welcome all types of enquiries.